Smart Chart Trainings for Communications Planning & Implementation
Rozan offers non-profit organizations and institutions, trainings regarding the use of Smart Chart. The “Smart Chart” is an easy to use guide, to planning the communication strategies in a step- by- step manner which takes into account the overall goal and context of the communication as well as the strategic choices, activities and tactics. This tool was developed by a US based organization called Spitfire strategies in 2002. Rozan was trained by Spitfire strategies in 2006 and since then have been conducting similar trainings for organizations in Pakistan.
Why the Smart Chart:
The need to plan interventions that are cost effective, impact the right target audience and help achieve the over all goals of working on behaviour change in the community is a challenge for most of the development organizations. Many organizations share planning the activities and interventions that are well received by people but create little impact on the expected results. By using the Smart Chart, organizations can take strategic decisions about what change they want to bring,, who they want to work with in order to bring about that change and finally how they want to go about planning initiatives in light of the purpose decided.
About Spitfire strategies:Spitfire strategies provides strategic communication solutions to promote positive social change. The objective is to help social change organizations use their voice in a strong, clear and compelling way to articulate their vision of a better world. To learn more about the organization log on to |
Rozan’s capacity building initiative for organizations working in the field of sexual and reproductive health:Rozan has partnered with David and Lucile Packard Foundation for a three year initiative (2008-2010) to build the capacity of organizations and institutions working in the field of sexual and reproductive health to use and apply the Smart Chart tool to improve communications planning and implementation. The following activities are offered to partnering organizations:
Who could partner?National and international organizations working on issues of sexual and reproductive health. Networks working on issues of population, sexual and reproductive health and leadership development and mobilization.Institutes and academies working on the issue of population, public health, sexual and reproductive health.PartnershipPartnering organizations would be required to commit:
Rozan’s current partners include:
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